The Leviathan

Director Ruairi Robinson (The Last Days on Mars) and screenwriter Jim Uhls (Fight Club) released their proof of concept “teaser” video for The Leviathan, which has racked up over 1.4 million Vimeo views. This led to involvement of Blomkamp as executive producer and X-Men: Days of Future Past writer Simon Kinberg, who will produce the feature.

Also shot on iphone 6

Apple’s “Shot on an iPhone 6” campaign consists of billboards of beautiful vistas and high-quality images taken with the company’s flagship smartphones. Two pranksters working in the advertising world set out to solve that problem by installing their own satirical versions of the ads around the San Francisco area. They uploaded images of their work to a Tumblr called “Also shot on iPhone 6.”



Read Max Knoblauch’s article on Mashable>

Jaguar Highwire

Watch as the lightweight #NewXF expertly tackles an epic London water crossing via a 28mm wide high-wire suspended 18 metres above the city. Movie stuntman, Jim Dowdall is at the wheel in an attempt at the world’s longest high-wire water crossing by car.

Rewriting Our Past

This year it’s 100 years since Ladybird books were first published. Generations of children turned to these pocket-sized hardbacks for their favourite fairy tales, but not only: They read sanitised, biased accounts of history’s bloodiest chapters, as well as the biographies of popular, cruel despots such as Genghis Khan, Caligula and Queen Elizabeth II. They even learned how to make useless objects from hazardous components and how to destroy imbecilic superstitions with rudimentary science.


Unfortunately, Scarfolk children were not interested in Ladybird books or the subjects that entertained and educated other British children. To meet their needs, the Scarfolk Book company created its own series of small hardback books. A selection of some of the more popular editions is below.

Tough Brief

The idea is to promote a site that helps people deal with online bullying in all its forms. There’s a fine line to tread between showing people that this is somewhere to go for help without glamorising the act. This shows how others react when asked to translate some insults for someone. The act of having to read the words to his face is tough, what’s more it’s interesting watching how different people react to the situation. It’s engagement without the sell. Can’t help but feel a bit more of a sell is needed, but maybe I lost something in translation.

Gaming For Good

I love the simplicity of this. Big empty boxes that invite retro gaming for a good cause. It shouts worthiness for an often scoffed pursuit; plus they’ve placed them in one of the most tedious waiting zones imaginable.

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Keeping Air Clean

Volvo’s new XC90 boasts the cleanest engine performance in its class, with CO2 emissions of just 60 g/km. But Volvo is just as concerned about the air inside the car as the air outside. CleanZone air filtration manages the interior air quality of the cabin, promoting the health and wellbeing of the cars’ occupants. Drivers can breathe easier knowing most microscopic, hazardous “fine dust” particles will now be prevented from entering the vehicle.

Volvo – Swedish Air from Grey London on Vimeo.

They also packaged “Swedish air” as a promotion too.


Lacta Love Content

It’s a case study so don’t necessarily believe the figures, but a lovely way to tell a story and build digital content.

In 2015, Lacta chocolate wanted to go beyond inspiring young people in Greece to find love and enable them to actually make the move, through the product itself. By introducing Lacta Messages, unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked.

Instead of just producing a demo video to explain it all, Lacta created an original web series that captivated and inspired a whole generation… 5 short episodes were released on Facebook in the month leading to Valentine’s day. Audiences were hooked by the cliffhangers at the end of each episode, sharing thousands of comments & likes, reaching 6 million video views in a nation of 4 million Facebook users!