Month: March 2015
The Leviathan
Director Ruairi Robinson (The Last Days on Mars) and screenwriter Jim Uhls (Fight Club) released their proof of concept “teaser” video for The Leviathan, which has racked up over 1.4 million Vimeo views. This led to involvement of Blomkamp as executive producer and X-Men: Days of Future Past writer Simon Kinberg, who will produce the feature.
Gogglebox Promoters
Gogglebox stars encourage viewers to vote. I don’t know if this is a great idea, or crosses some line that may or may not be relevant any more.
Read Gurjit Degun’s article on Brand Republic>
Quick Quicksilver
Also shot on iphone 6
Apple’s “Shot on an iPhone 6” campaign consists of billboards of beautiful vistas and high-quality images taken with the company’s flagship smartphones. Two pranksters working in the advertising world set out to solve that problem by installing their own satirical versions of the ads around the San Francisco area. They uploaded images of their work to a Tumblr called “Also shot on iPhone 6.”
Read Max Knoblauch’s article on Mashable>
Pitch to Rich
If you’ve got it, pitch it. A Dragons meets Kickstarter with a chance to get the man behind you.
Jaguar Highwire
Watch as the lightweight #NewXF expertly tackles an epic London water crossing via a 28mm wide high-wire suspended 18 metres above the city. Movie stuntman, Jim Dowdall is at the wheel in an attempt at the world’s longest high-wire water crossing by car.
Finger on The Chocolate Button
Life Paint
Vovlo Cars presents LifePaint. The best way to survive a crash, is not to crash. LifePaint is a unique reflective safety spray. Invisible by daylight, it shines brightly in the glare of car headlights. Making the invisible, visible. Find out more at http://www.volvolifepaint.com #volvolifepaint
Ricky’s Non Advert Ad
Most Absorbing
Homeless Signs Redesigned
Chicgago based art director set up an urban experiment creating great design that could have an impact on people in the most ignored platform.
Just Smile
Like the look and the insight into smiling as a social cover up.
Rewriting Our Past
This year it’s 100 years since Ladybird books were first published. Generations of children turned to these pocket-sized hardbacks for their favourite fairy tales, but not only: They read sanitised, biased accounts of history’s bloodiest chapters, as well as the biographies of popular, cruel despots such as Genghis Khan, Caligula and Queen Elizabeth II. They even learned how to make useless objects from hazardous components and how to destroy imbecilic superstitions with rudimentary science.
Unfortunately, Scarfolk children were not interested in Ladybird books or the subjects that entertained and educated other British children. To meet their needs, the Scarfolk Book company created its own series of small hardback books. A selection of some of the more popular editions is below.
Simple Punch
Tough Brief
The idea is to promote a site that helps people deal with online bullying in all its forms. There’s a fine line to tread between showing people that this is somewhere to go for help without glamorising the act. This shows how others react when asked to translate some insults for someone. The act of having to read the words to his face is tough, what’s more it’s interesting watching how different people react to the situation. It’s engagement without the sell. Can’t help but feel a bit more of a sell is needed, but maybe I lost something in translation.
Financial Stories
An insight I can relate to.
UP as a Horror Trailer
To some of you it may have been already a horror, but here Bobby Burns recuts a trailer for UP as a horror/thriller. It’s a great example of how editing can change the mood.
Always a Gamble
It would be nice if someone’s luggage did land on the 0 they got a little prize in customs.
Culture Clash
Libero is a Spanish football magazine that’s all about culture. How do the two mix?
Label Story
Dave
Lovely (nod, adaption, homage) to Hal.
Bee or Not to Bee
McGloves
By Moroch
Bells & Whistles
A film by Lernert & Sander extolling the virtues of a Vector watch.
Bells & Whistles from Vector Watch on Vimeo.
There Will Be Haters
Make The Right Choice
Drones as Baddies
The latest Audi A6 ad plays on our ‘Terminator’ fear of automated machines turning nasty.
Spidey Ad
Sun’s Oreo Eclipse Ad
Oreo get the front cover of the Sun for the eclipse.
Best Eclipse Ad Ever
While discussing the ‘no-show’ (in cloudy Kent) partial eclipse with my eldest this morning, this little beauty popped up in the conversation. So I though I’d post it. Love the line ‘Deliciously self-centered’.
Interactive Print Ads
Some great examples.
Gaming For Good
I love the simplicity of this. Big empty boxes that invite retro gaming for a good cause. It shouts worthiness for an often scoffed pursuit; plus they’ve placed them in one of the most tedious waiting zones imaginable.
100 Great Press Ads
A collection of print ads that show how being able to tell a story in one flat snap can still be engaging. Here are a few from the collection:
See the rest on Creative Bloq>
Inflight Instyle
French Air bring a certain ‘Je ne sais quoi’ to their inflight video with style and smile.
Kenny & K Swiss Uncensored
In a recent collection of favourite ads of ECDs and CDs on Creative Social Blog>. I came across this one favoured by Sam Ball, Creative Director, M&C Saatchi.
An example of what ads would be like if we were left to our own devices.
The Power of Learning
Small Business Branding
Instore Gun Truths
To drive home the message of the dangers of owning gun, they opened a store in NYC and filled it with guns with tragic histories attached. Effective.
Keeping Air Clean
Volvo’s new XC90 boasts the cleanest engine performance in its class, with CO2 emissions of just 60 g/km. But Volvo is just as concerned about the air inside the car as the air outside. CleanZone air filtration manages the interior air quality of the cabin, promoting the health and wellbeing of the cars’ occupants. Drivers can breathe easier knowing most microscopic, hazardous “fine dust” particles will now be prevented from entering the vehicle.
Volvo – Swedish Air from Grey London on Vimeo.
They also packaged “Swedish air” as a promotion too.
Daylight Saving(s)
A bit of fun about those confusing times of the year.
Divorce Lift
I wonder if it actually ran? I hope so.
Turbo Fan
Turns a car and heads.
3D Selfie
Stylish Moo
Unboring bags for unboring people.
Ikea Everyday Heroes
Love the humorous build to the finale.
Lacta Love Content
It’s a case study so don’t necessarily believe the figures, but a lovely way to tell a story and build digital content.
In 2015, Lacta chocolate wanted to go beyond inspiring young people in Greece to find love and enable them to actually make the move, through the product itself. By introducing Lacta Messages, unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked.
Instead of just producing a demo video to explain it all, Lacta created an original web series that captivated and inspired a whole generation… 5 short episodes were released on Facebook in the month leading to Valentine’s day. Audiences were hooked by the cliffhangers at the end of each episode, sharing thousands of comments & likes, reaching 6 million video views in a nation of 4 million Facebook users!
Shave Code
Game of Thrones Interactive
Alfred Maskeroni takes us through some of the interactive elements that are going down at the HBO’s Game of Thrones experience, cleverly named “SXSWesteros.
Read and watch on Adweek>
Made me Laugh
admunki 