LELO, the luxury sex toy brand, is getting into the movie business. And fittingly, it’s sexing up the marketing around it with a pretty creative interactive trailer. The trailer is called PlayTogether, and the hook is that you have to watch it with someone else. It syncs up two smartphones and displays video across both of them, and the viewers have to make choices together about which scenes to watch next.
“On the surface it’s a love story, but deeper than that, it’s a reminder of how to enrich relationships in an increasingly individualistic and divided world,” the filmmakers say.
Here’s the more traditional version: