Intimate Words

In Mexico, cervical cancer is the leading cause of death among indigenous women. The words for female reproductive system do not exist because they consider taboo, which represents a big problem for doctors when trying to diagnose and treat disease. This is an example of the Human Kind philosophy of Leo Burnett where creativity has the power to transform human behavior.

Winner of Cannes Health Grand Prix 2015

The Surfer

Made in 1999 but still feels fresh and timeless. Love the story that suposedly it was the sound engineer’s idea to use lines from Melville’s classic Moby Dick, which to my mind makes it.