Expensive unit cost I should imagine, but fun anyway.
Promotional
Vote With Your Butt
All In The Cards
Dentyne Follows Food
Lovely promotional idea, not sure the average passerby would notice though, too busy looking at their mobiles.
Volvo Interception
Zero Grams
Mr President’s work for Unicef ‘The Essentials’.
Some Chip Shop Award Winners
The Art of One Upmanship
One hopes it’s not a photoshop mosaic. All it needs now is Nasa Launching, or a UFO hovering somewhere in the background.
Watch Strap
A bit loose, but nice try.
Killing Two Birds With One Stone
National Blood Week
Missing letters A O and B have started turning up as part of National Blood week awareness.
Stunt Classics…
Charity Walk Solution
One town’s genius way of solving an unwelcome Neo Nazi march…
Inglorious Fruit & Veg
Little Secret
Cinema stunt that tackles the subject of child abuse…
Bed & Breakfast by Ikea
From Books to Trees
Books that grow into trees after they’ve been read. What a great idea.
Judges Faves for D&AD 2015
Bee Culture
Demonstrate Using Packaging
Good Use of Chips
Kraken Rum In-store
Quit-ink
This Ink Made From Smokers’ Lungs Increased Interest in Quitting by 500%. A morbidly effective campaign from BBDO Proximity Thailand.
Read David Griner’s article on Adweek>
Top Advertising
proving that a good idea can live anywhere…
Avenger Styled Shaving
Gillette Innovation Explodes With Iron Man, Hulk, Captain America and Thor Razors.
Unplug For Polar Bears
The Sharp One
Rayban Bus Stop
Eyes of a Child
Drink to Play
The Leviathan
Director Ruairi Robinson (The Last Days on Mars) and screenwriter Jim Uhls (Fight Club) released their proof of concept “teaser” video for The Leviathan, which has racked up over 1.4 million Vimeo views. This led to involvement of Blomkamp as executive producer and X-Men: Days of Future Past writer Simon Kinberg, who will produce the feature.
Gogglebox Promoters
Gogglebox stars encourage viewers to vote. I don’t know if this is a great idea, or crosses some line that may or may not be relevant any more.
Read Gurjit Degun’s article on Brand Republic>
Pitch to Rich
If you’ve got it, pitch it. A Dragons meets Kickstarter with a chance to get the man behind you.
Jaguar Highwire
Watch as the lightweight #NewXF expertly tackles an epic London water crossing via a 28mm wide high-wire suspended 18 metres above the city. Movie stuntman, Jim Dowdall is at the wheel in an attempt at the world’s longest high-wire water crossing by car.
Finger on The Chocolate Button
Life Paint
Vovlo Cars presents LifePaint. The best way to survive a crash, is not to crash. LifePaint is a unique reflective safety spray. Invisible by daylight, it shines brightly in the glare of car headlights. Making the invisible, visible. Find out more at http://www.volvolifepaint.com #volvolifepaint
Ricky’s Non Advert Ad
Homeless Signs Redesigned
Chicgago based art director set up an urban experiment creating great design that could have an impact on people in the most ignored platform.
Rewriting Our Past
This year it’s 100 years since Ladybird books were first published. Generations of children turned to these pocket-sized hardbacks for their favourite fairy tales, but not only: They read sanitised, biased accounts of history’s bloodiest chapters, as well as the biographies of popular, cruel despots such as Genghis Khan, Caligula and Queen Elizabeth II. They even learned how to make useless objects from hazardous components and how to destroy imbecilic superstitions with rudimentary science.
Unfortunately, Scarfolk children were not interested in Ladybird books or the subjects that entertained and educated other British children. To meet their needs, the Scarfolk Book company created its own series of small hardback books. A selection of some of the more popular editions is below.
Tough Brief
The idea is to promote a site that helps people deal with online bullying in all its forms. There’s a fine line to tread between showing people that this is somewhere to go for help without glamorising the act. This shows how others react when asked to translate some insults for someone. The act of having to read the words to his face is tough, what’s more it’s interesting watching how different people react to the situation. It’s engagement without the sell. Can’t help but feel a bit more of a sell is needed, but maybe I lost something in translation.
Always a Gamble
It would be nice if someone’s luggage did land on the 0 they got a little prize in customs.
McGloves
By Moroch
Bells & Whistles
A film by Lernert & Sander extolling the virtues of a Vector watch.
Bells & Whistles from Vector Watch on Vimeo.
Gaming For Good
I love the simplicity of this. Big empty boxes that invite retro gaming for a good cause. It shouts worthiness for an often scoffed pursuit; plus they’ve placed them in one of the most tedious waiting zones imaginable.
Inflight Instyle
French Air bring a certain ‘Je ne sais quoi’ to their inflight video with style and smile.
Small Business Branding
Keeping Air Clean
Volvo’s new XC90 boasts the cleanest engine performance in its class, with CO2 emissions of just 60 g/km. But Volvo is just as concerned about the air inside the car as the air outside. CleanZone air filtration manages the interior air quality of the cabin, promoting the health and wellbeing of the cars’ occupants. Drivers can breathe easier knowing most microscopic, hazardous “fine dust” particles will now be prevented from entering the vehicle.
Volvo – Swedish Air from Grey London on Vimeo.
They also packaged “Swedish air” as a promotion too.
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