Expensive unit cost I should imagine, but fun anyway.
Mr President’s work for Unicef ‘The Essentials’.
Missing letters A O and B have started turning up as part of National Blood week awareness.
Posted a while a go but a good collection of some of the most memorable…
One town’s genius way of solving an unwelcome Neo Nazi march…
Cinema stunt that tackles the subject of child abuse…
Books that grow into trees after they’ve been read. What a great idea.
This Ink Made From Smokers’ Lungs Increased Interest in Quitting by 500%. A morbidly effective campaign from BBDO Proximity Thailand.
Read David Griner’s article on Adweek>
Director Ruairi Robinson (The Last Days on Mars) and screenwriter Jim Uhls (Fight Club) released their proof of concept “teaser” video for The Leviathan, which has racked up over 1.4 million Vimeo views. This led to involvement of Blomkamp as executive producer and X-Men: Days of Future Past writer Simon Kinberg, who will produce the feature.
Gogglebox stars encourage viewers to vote. I don’t know if this is a great idea, or crosses some line that may or may not be relevant any more.
Read Gurjit Degun’s article on Brand Republic>
If you’ve got it, pitch it. A Dragons meets Kickstarter with a chance to get the man behind you.
Watch as the lightweight #NewXF expertly tackles an epic London water crossing via a 28mm wide high-wire suspended 18 metres above the city. Movie stuntman, Jim Dowdall is at the wheel in an attempt at the world’s longest high-wire water crossing by car.
Vovlo Cars presents LifePaint. The best way to survive a crash, is not to crash. LifePaint is a unique reflective safety spray. Invisible by daylight, it shines brightly in the glare of car headlights. Making the invisible, visible. Find out more at http://www.volvolifepaint.com #volvolifepaint
Chicgago based art director set up an urban experiment creating great design that could have an impact on people in the most ignored platform.
This year it’s 100 years since Ladybird books were first published. Generations of children turned to these pocket-sized hardbacks for their favourite fairy tales, but not only: They read sanitised, biased accounts of history’s bloodiest chapters, as well as the biographies of popular, cruel despots such as Genghis Khan, Caligula and Queen Elizabeth II. They even learned how to make useless objects from hazardous components and how to destroy imbecilic superstitions with rudimentary science.
Unfortunately, Scarfolk children were not interested in Ladybird books or the subjects that entertained and educated other British children. To meet their needs, the Scarfolk Book company created its own series of small hardback books. A selection of some of the more popular editions is below.
The idea is to promote a site that helps people deal with online bullying in all its forms. There’s a fine line to tread between showing people that this is somewhere to go for help without glamorising the act. This shows how others react when asked to translate some insults for someone. The act of having to read the words to his face is tough, what’s more it’s interesting watching how different people react to the situation. It’s engagement without the sell. Can’t help but feel a bit more of a sell is needed, but maybe I lost something in translation.
French Air bring a certain ‘Je ne sais quoi’ to their inflight video with style and smile.
Margaret Rhodes’ collection of small business branding examples.
See more on Wired>
Volvo’s new XC90 boasts the cleanest engine performance in its class, with CO2 emissions of just 60 g/km. But Volvo is just as concerned about the air inside the car as the air outside. CleanZone air filtration manages the interior air quality of the cabin, promoting the health and wellbeing of the cars’ occupants. Drivers can breathe easier knowing most microscopic, hazardous “fine dust” particles will now be prevented from entering the vehicle.
They also packaged “Swedish air” as a promotion too.