It’s a case study so don’t necessarily believe the figures, but a lovely way to tell a story and build digital content.
In 2015, Lacta chocolate wanted to go beyond inspiring young people in Greece to find love and enable them to actually make the move, through the product itself. By introducing Lacta Messages, unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked.
Instead of just producing a demo video to explain it all, Lacta created an original web series that captivated and inspired a whole generation… 5 short episodes were released on Facebook in the month leading to Valentine’s day. Audiences were hooked by the cliffhangers at the end of each episode, sharing thousands of comments & likes, reaching 6 million video views in a nation of 4 million Facebook users!