Having been a judge for radio awards this strikes a chord with me. These are two short films made by Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet catalogue all those annoying phrases, effects and tricks that the juries of 2015 Radio Mercury Award are just sick and tired of hearing. Quite a clever way of advertising an awards ceremony in its own right.
Things We Don’t Want to Hear in a Radio Ad (Part 1) from Radio Mercury Awards on Vimeo.
Things We Don’t Want to Hear in a Radio Ad (Part 2) from Radio Mercury Awards on Vimeo.
